500X to revitalise brand in Australia
The Fiat 500X compact SUV will help revitalise the Italian brand in Australia, according to the brand’s local boss.
Speaking to CarAdvice at the launch of the new Fiat 500X in Sydney this week, the boss of Fiat Chrysler Australia, Pat Dougherty, said the new model will help Fiat sell some ‘decent volume’.
“I think that with the 500x, Fiat is going to well and truly put itself in a position of selling some decent volume,” Dougherty said.
“Before we had this funky energetic 500 but it’s small, it’s in the A, B segment and it doesn’t work for everybody and now we have a vehicle that moves up and now all of a sudden if you look in terms of size we are competing for a much larger piece of pie, at least 40 per cent of the buyer. So I see a lot of growth and I see a lot of dealers getting behind it.”
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