[54ell]

This is an interesting development from Fiat -Fiat Chrysler Automobiles is ending sales of Chrysler cars in the UK to focus on its Jeep brand.
FCA sells the U.S.-built Chrysler 300C sedan and Voyager large minivan in the UK, alongside the Lancia Delta compact and Ypsilon subcompact cars, which are both rebadged as Chryslers.
"We have made a decision to shift our focus away from Chrysler and toward other FCA brands," a Chrysler spokesman said.
Chrysler's UK sales fell 21 percent to 1,982 last year, according to data from the UK's Society of Motor Manufacturers and Traders. Most of those sales were Ypsilons.

 

[tpaper]

If they did a better job at tailoring Chrysler vehicles to better suit the UK market, they'd have better chances at justifying keeping Chrysler.

 

[54ell]

You can't blame them if the sales of Chrysler vehicles are too low in the UK.

 

[54ell]

It was weird though, we didn't get proper Chryslers we got rebadged versions of other cars.The UK and Ireland remained the only European markets where Lancia cars were branded as Chrysler models after the two brands merged regionally back in 2010

 

[54ell]

Like a lot of the FCA group they have too many different brands and re-badged models in each country.