[54ell]

Love this very clever little advert from Fiat:
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[54ell]

Great video, actually made me laugh out loud

 

[tpaper]

Love that, seems unlikely to be shown on UK TV channels though!

 

[54ell]

No probably not but it makes for a nice little viral video online

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[54ell]

The Italians certainly like using sex to sell their cars!
http://jalopnik.com/alfa-romeo-selling-cars-with-sex-since-pretty-much-alw-1677174438

 

[54ell]

This ad was definitely worth the marketing investment for Fiat!

 

[54ell]

This ad was definitely worth the marketing investment for Fiat!

Yeah I agree, very clever marketing.

 

[54ell]

I see it was used on TV in America as part of their SuperBowl advertising campaign:http://www.worldcarfans.com/115020288206/2016-fiat-500x-priced-from-20000-video