Many automakers are changing their promotional strategies and are switching from traditional auto show marketing to web and social media campaigns. Fiat, Alfa Romeo, and Jeep will not showcase anything at the show.
Other brands are also opting out. More here: http://europe.autonews.com/article/...eot-fiat-and-nissan-among-brands-skipping-iaa
Other brands are also opting out. More here: http://europe.autonews.com/article/...eot-fiat-and-nissan-among-brands-skipping-iaa