[Kristoff]

Many automakers are changing their promotional strategies and are switching from traditional auto show marketing to web and social media campaigns. Fiat, Alfa Romeo, and Jeep will not showcase anything at the show.

Other brands are also opting out. More here: http://europe.autonews.com/article/...eot-fiat-and-nissan-among-brands-skipping-iaa

 

[Chestnut]

No I understand this, it's much better to post the details onto Facebook now, without competing for space with all the other new car launches at the same time.