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Discussion Starter #1
Fiat’s new Tipo is one of the most intriguing new car projects for some years. And that’s because it is trying to overturn conventional marketing wisdom in the most competitive segment of Europe’s cut-throat mainstream car market.



Instead of selling ever-plusher cars in an attempt to improve the brand’s value and trying to convince punters to pay higher prices for mainstream models, the Tipo project is an attempt to build a decent car at a sensible price and turn a decent profit.

By undercutting the family hatch big-hitters in price, rather than beating them at their own game, the Tipo succeeds where the Bravo couldn’t. It’s merely average to drive and interior quality isn’t great, but with good looks, plenty of space and that promised super-low starting price it looks to offer decent value.
 
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