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When Fiat Chrysler (FCAU) listed on the New York Stock Exchange last October, the share price debuted at $9. Six months on, buoyed by a strong U.S. and European auto sector, the stock has risen more than 60 per cent to become one of the best-performing shares in the category.
The big kicker driving FCA's popularity is the group's global expansion strategy, outlined by CEO Sergio Marchionne in 2014, as part of his audacious five-year plan.
The FCA group has a formidable arsenal of SUV's coming. Between the Jeep brand and the 3 Fiat SUV's, the 2 Alfa SUV's, Maseratis SUV, the RAM pick ups and so forth, FCA are able capitalise on the world wide movement towards SUV's. VW must be looking on with envy.
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