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The "The Power of X” tour, featuring the FIAT 500X and world-famous magician Dynamo, kicks off in the UK. Having already visited 68 European cities, the UK leg of the tour brings the FIAT 500X and Dynamo's immersive VR experience to London's Covent Garden on February 13 and 14, before moving on to Cardiff (Queen Street, February 15), Birmingham (Victoria Square, February 21), Manchester (Piccadilly Gardens, February 22) and Newcastle (Grainger Square, February 28), before making its final stop in Glasgow (Silverburn, March 1).


Participants in the #ThePowerOfX tour are taken on a double journey to discover the new FIAT 500X: not only are they able to get up close and personal with the new crossover they can also take part in an immersive digital experience thanks to a special Virtual Reality headset, which reproduces a 360-degree environment in ultra-high resolution 3D. Users will be part of the first ever virtual reality magic experience, produced in collaboration with FIAT, Dynamo and Framestore - the two-time Oscar®-winning, British special effects studio.
Everyone is welcome to drop in and explore the “The Power of X” tour events but by registering online at thepowerofxtour.co.uk visitors will be given priority access at their chosen location, allowing them to skip the queues. Once there, they will be given a wristband with a unique chip which will not only allow them to gain access to the facilities, it will also enable the cameras installed at the event to recognise each individual and compile a unique and personalised video of their experience.
At the same time, dealers throughout the UK will host special preview weekends where people can enjoy the same VR test drive experience with Dynamo and see the FIAT 500X in the metal for the first time. The beginning of the tour also coincides with the official opening of the FIAT 500X order books, enabling the 82,000 “hand raisers” who have so far expressed an interest in the new crossover to create their perfect FIAT 500X using the online configurator and place their order for one of the most hotly-anticipated new cars of the year.
Visitors to both FIAT dealerships and city-centre tour locations will also be able to recreate Dynamo's incredible virtual experience at home using a cardboard toolkit that will be given as a gift to all participants. Comprising a piece of carefully folded cardboard containing a pair of lenses and used in conjunction with a designated smartphone app, the headset becomes a virtual reality headset in its own right, allowing people to experience “The Power of X” in their own homes.
The arrival of “The Power of X” tour in the UK was marked by an exclusive event at the Copperbox Arena in London where Dynamo performed a one-off, never-to-be repeated illusion, making a FIAT 500X appear on stage in front of more than 1,000 astonished guests. Video of the illusion is available to view here: www.youtube.com/FiatUK
 

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I caught it at Birmingham over the weekend, really good and if you've not had chance to pop along make sure you do if there is one near to you. A must for all Fiat 500x potential buyers.
 

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I caught the one in Newcastle and I'm glad I did, it helps build all the excitement up, like a kid at Christmas!
 

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tootle said:
I caught the one in Newcastle and I'm glad I did, it helps build all the excitement up, like a kid at Christmas!
So have you put an order in for one then? If so which one are you going for?
 

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I'm weighing up my options now, missed out on all these events because I arrived at the party too late. Now waiting on my dealer getting in some stock.
 
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